I am a Senior Product Designer with over 6 years of experience in both B2B and B2C environments, contributing to user-centric designs that drive measurable business outcomes. I have played a key role in projects for top-tier companies such as Verizon, Citi Bank, The Telegraph, Wagamama, and Oxford University Press, among others. My work has supported raising £2.9M in funding, launching products across 350+ restaurants in the UK, and serving over 3.2 million daily active users.
This stage is where all the information from research is analysed with the problem established. The appropriate features are therefore identified. The planning tools/process I use include but are not limited to:
Low fidelity sketches and wireframes are created and ready for functional user testing. High fidelity screens with some interactions are created to present to key stakeholders or clients. Tools/processes include but are not limited to:
