About

Hi there👋🏾

I'm Ibz.

I am a Senior Product Designer with over 6 years of experience in both B2B and B2C environments, contributing to user-centric designs that drive measurable business outcomes. I have played a key role in projects for top-tier companies such as Verizon, Citi Bank, The Telegraph, Wagamama, and Oxford University Press, among others. My work has supported raising £2.9M in funding, launching products across 350+ restaurants in the UK, and serving over 3.2 million daily active users.

My skill set

I’m an end-to-end Product Designer with a strong focus on the entire product lifecycle, specializing in UI and visual design.

UI

Design Systems | Responsive Design | Mobile Apps | Prototyping | Hi-Fi Mockups | Interaction Design | Brand identity | Accessibility | Creative Research | 3D | Iconography | Illustrations | Print | TV

UX

User Interviews | Journey Maps | Wireframes | Personas | Surveys | User Stories | User Testing | Information Architecture | Service Design | Data Analysis | Competitive Analysis | Card Sorting

Front-end Coding (Knowledgable)

HTML | CSS | Javascript

Soft skills

Stakeholder Management | Facilitation | Strategical Thinking | Complex Problem Solving | Effective Communication | Leadership | Business Acumen | Mentorship | Cross-Functional Collaboration

Industries worked in

I’ve had the opportunity to work across various industries and problem spaces, gaining valuable experience that has made me a more well-rounded designer. These industries include:

Loyalty/customer engagement

Led end-to-end design for Wagamama's loyalty app, targeting 1.5M members and 800K additional visits.

FinTech

Designed an intuitive dashboard and personalized learning pathways for CitiBank’s wealth education team, achieving a 10% boost in investor engagement.

Video Streaming & Entertainment

Designed key features for Verizon’s flagship streaming platform, serving 3.2M MAU across TV, desktop, mobile, and tablet in the US market.

Hospitality

Led end-to-end management of multiple epics at OpenR, reducing menu creation-to-publish time by 90%.

B2B SaaS

Led design for OpenR, a B2B SaaS platform with 2 products for menu and venue management, launched across 350+ UK venues.

Media & Publishing

Led user experience for The Telegraph’s publishing tool discovery project, securing £900K in funding by presenting the prototype to the C-suite.

Market Place

Sole designer for Wash@home, a 3-sided marketplace laundry app, handling research, visuals, design systems, and flows. Launched 5 years ago in New York, achieving $200K in transactions in the first quarter and identifying global growth strategies.

E-commerce

On e-Gen, I refined the visual brand identity and designed a responsive e-commerce website for a company supplying high-quality scooters and mopeds, driving sales conversion by 22%.

EdTech

On Oxford University Press (OUP), I facilitated client sessions to gather requirements and visualise the future vision, aiming to engage and excite potential institutions.

InsureTech

On WTW, I envisioned an innovative approach to recommending optimal insurance packages tailored to clients' employees with a prototype.

Beyond Design

Having recently travelled across 6 continents in 12 months, I find that travelling opens my mind as a designer, expanding my horizons and offering fresh perspectives.

South America: Colombia 🇨🇴

Asia: Thailand 🇹🇭 & Qatar 🇶🇦

Africa: Morocco 🇲🇦

Europe: UK 🇬🇧 & France 🇫🇷

North America: Dominican Republic 🇩🇴

Oceania: Australia 🇦🇺 & New Zealand 🇳🇿