Bloomsbury Beginnings

— UI/UX | MOBILE WEB APP | CLIENT PROJECT | 2019

Grow your business ideas

Overview

Bloomsbury Beginnings is a company that provides courses and support for environmental or social impact start-up enterprises. Their website (mobile) was redesigned into a mobile web app and visual identity to match their intended brand identity to appeal to the target audience.

Tools

Sketch| Illustrator | Photoshop | InVision | Keynote

Role - UI/UX Designer

My primary task was redesigning the interface based on research.

— 01

THE CHALLENGE

Attracting new and keeping existing members

There were not enough new members per cohort and room for more.
There was also a significant drop-off in existing members after course mostly due to lack of a way to keep in touch (without nagging them).
Members were finding it difficult keeping their work from every session as it was all paper-based and had to be carried everywhere.

— 02

THE SOLUTION

New members area + new visual identity

New visual identity of the brand (including logo and colours) was created to appeal better to the target audience.
Key pages were redesigned to better communicate the value of the course when signing up.
The biggest addition was a new members area which was designed to help members build a long term relationship with the brand by increasing engagement, peer-to-peer networking. Members were also able to digitise their work, share ideas and support each other.