Lagos

— UI/UX | RESPONSIVE WEBSITE | BRANDING MATERTIALS | 2019

A travel campaign to attract Nigerians in the diaspora

Overview

This project was about branding & designing a responsive website for a tourism campaign. The campaign was to reconnect Nigerians in the diaspora (particularly in the UK) back to their culture and heritage through music and festivals. I strongly felt passionate about this because I know a lot of British Nigerians who want to be more in touch with their Nigerian background.

Tools

Role - UI/UX, Brand Designer

Designed the website and branding based on research

— 01

THE CHALLENGE

Reconnecting with culture and heritage

This project involved creating an impactful and engaging tourism campaign that would attract the target audience to Motherland.

The project required me to develop a visual identity, responsive website and branding materials. The biggest challenge was creating an identity that represented Lagos and simultaneously connected with the target audience.

— 02

THE SOLUTION

Experience Lagos through music

The responsive website, being one of the first major touchpoints is used to attract the target audience via:

An immersive experience that on-boards the audience to the different music genres through a playlist of the top songs.
Travel Information about the city, flights, accommodation and other FAQ's is provided to ensure a seamless hitch-free trip.
To improve brand awareness, there is a merchandise section for the audience to purchase the coolest items.